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Group Enjoying Cocktail Hour at 2025 Augusta State of Tourism

Augusta State of Tourism

November 2027

Destination Augusta and Augusta Sports Council proudly host Augusta State of Tourism alongside our presenting sponsor. Each year, this signature event brings together residents, local businesses, community leaders, tourism partners, elected officials, and visitors to celebrate tourism's impact and explore the exciting future of Augusta.

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This year's theme, Excitement in Progress, highlights a transformational moment for our destination. From the revitalization of Broad Street and the construction of the new Augusta Arena to the upcoming Outdoor Adventure Center and the return of professional hockey with the Augusta Lynx, Augusta is entering an exciting new chapter. Join us as we look back at the accomplishments that strengthened tourism over the past year and look ahead at the opportunities that will define Augusta for years to come.

Event Program

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From welcoming remarks and industry updates to award recognitions and networking, the Augusta State of Tourism program celebrates the partnerships and progress driving our destination forward. Meet the speakers and discover what to expect throughout the event.

Destination Augusta Bennish Brown

President/Chief Executive Officer

BennishBrown_Headshot2025_FORUSE_aixyyx

Augusta Sports Council Michelle Pippin

Chief Executive Officer

Michelle Pippin

3:30 PM | Doors Open & Networking

Arrive early, grab a drink, and connect with fellow community leaders, tourism partners, and local professionals before the celebration begins.


4:00 PM | Program Begins

Welcome & Opening Remarks

Kick off the celebration with a warm welcome from Destination Augusta and the Augusta Sports Council as we set the stage for an exciting look at tourism in Augusta.

Leadership Recognition

Recognize the leadership and dedication of our Board Chairs and the community partners helping move Augusta's tourism industry forward.

Augusta's Story in Motion

Experience a special video presentation showcasing the people, places, and initiatives driving tourism in Augusta and the impact of our collective efforts.

State of Tourism Address

Discover how Destination Augusta is sharing our city's story, attracting new audiences, supporting local businesses, and creating opportunities for continued growth. Celebrate the accomplishments of the past year while looking ahead to what's next for Augusta.

The Excitement Ahead

Hear from members of our community as they share what excites them most about Augusta's future, from new developments and experiences to the possibilities on the horizon.

Tourism Awards & Recognition

Celebrate the individuals, organizations, and hospitality partners making a meaningful impact on Augusta's tourism industry. Join us in recognizing their contributions and commitment to our community.

Closing Remarks

We'll close the celebration with a look toward the future and a renewed sense of excitement for everything still to come.


6:00 PM | Event Concludes

Event Details

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Plan Your Visit Event Details

Everything you need to prepare for Augusta State of Tourism is right here. From registration and parking to venue information, event updates, and helpful resources, we've made planning your visit simple so you can focus on the experience.

We're grateful to the organizations whose support helps make Augusta State of Tourism possible each year. Their partnership strengthens this event and helps us celebrate the people, projects, and progress shaping Augusta's future.

Proudly Supported By Our Sponsors

Presenting Sponsor Augusta Marriott

Augusta Marriott at the Convention Center Logo

A/V Sponsor Encore

Encore Logo

Partner Sponsor Security Federal Bank

Security Federal

Partner Sponsor Hyatt House Augusta

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Parking Sponsor EnviroPro 360

EnviroPro 360 Logo

Sponsor Fulcher Hagler LLP

Fulcher Hagler LLP Logo

Sponsor SRP Federal Credit Union

SRP Logo

Sponsor Wier / Stewart

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Sponsor Quality Printing & Graphics Inc

Quality Logo

Sponsor Pineapple Public Relations

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Event Recap

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Relive the moments that made Augusta State of Tourism memorable. Watch the event recap, browse photos, revisit the presentations, and celebrate the progress that continues to shape Augusta's future as we build excitement for this year's event.

Award Winners

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Each year, Destination Augusta proudly recognizes individuals and organizations whose passion, leadership, and partnership strengthen Augusta's tourism industry and community. Meet award recipients and discover the inspiring stories behind each honor through our award winner video series.

2026 Award Winners

2025 Augusta State of Tourism Award Winners

Stay Connected

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Explore helpful resources, organizations, and tools that support Augusta's tourism community. Learn more about Destination Augusta, Augusta Sports Council, Augusta & Co., and opportunities to stay engaged throughout the year.