Augusta State of Tourism
November 2027
Destination Augusta and Augusta Sports Council proudly host Augusta State of Tourism alongside our presenting sponsor. Each year, this signature event brings together residents, local businesses, community leaders, tourism partners, elected officials, and visitors to celebrate tourism's impact and explore the exciting future of Augusta.
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Back to Top of ListThis year's theme, Excitement in Progress, highlights a transformational moment for our destination. From the revitalization of Broad Street and the construction of the new Augusta Arena to the upcoming Outdoor Adventure Center and the return of professional hockey with the Augusta Lynx, Augusta is entering an exciting new chapter. Join us as we look back at the accomplishments that strengthened tourism over the past year and look ahead at the opportunities that will define Augusta for years to come.
Can't Miss Event Augusta State of Tourism
Hear from local leaders as they share tourism updates and provide an inside look at the projects shaping Augusta's future.
Event Program
Back to Top of ListFrom welcoming remarks and industry updates to award recognitions and networking, the Augusta State of Tourism program celebrates the partnerships and progress driving our destination forward. Meet the speakers and discover what to expect throughout the event.
Destination Augusta Bennish Brown
President/Chief Executive Officer
Augusta Sports Council Michelle Pippin
Chief Executive Officer
3:30 PM | Doors Open & Networking
Arrive early, grab a drink, and connect with fellow community leaders, tourism partners, and local professionals before the celebration begins.
4:00 PM | Program Begins
Welcome & Opening Remarks
Kick off the celebration with a warm welcome from Destination Augusta and the Augusta Sports Council as we set the stage for an exciting look at tourism in Augusta.
Leadership Recognition
Recognize the leadership and dedication of our Board Chairs and the community partners helping move Augusta's tourism industry forward.
Augusta's Story in Motion
Experience a special video presentation showcasing the people, places, and initiatives driving tourism in Augusta and the impact of our collective efforts.
State of Tourism Address
Discover how Destination Augusta is sharing our city's story, attracting new audiences, supporting local businesses, and creating opportunities for continued growth. Celebrate the accomplishments of the past year while looking ahead to what's next for Augusta.
The Excitement Ahead
Hear from members of our community as they share what excites them most about Augusta's future, from new developments and experiences to the possibilities on the horizon.
Tourism Awards & Recognition
Celebrate the individuals, organizations, and hospitality partners making a meaningful impact on Augusta's tourism industry. Join us in recognizing their contributions and commitment to our community.
Closing Remarks
We'll close the celebration with a look toward the future and a renewed sense of excitement for everything still to come.
6:00 PM | Event Concludes
Event Details
Back to Top of ListPlan Your Visit Event Details
Everything you need to prepare for Augusta State of Tourism is right here. From registration and parking to venue information, event updates, and helpful resources, we've made planning your visit simple so you can focus on the experience.
Sponsors
Back to Top of ListWe're grateful to the organizations whose support helps make Augusta State of Tourism possible each year. Their partnership strengthens this event and helps us celebrate the people, projects, and progress shaping Augusta's future.
Proudly Supported By Our Sponsors
Presenting Sponsor Augusta Marriott
A/V Sponsor Encore
Partner Sponsor Security Federal Bank
Partner Sponsor Hyatt House Augusta
Parking Sponsor EnviroPro 360
Sponsor Fulcher Hagler LLP
Sponsor SRP Federal Credit Union
Sponsor Wier / Stewart
Sponsor Quality Printing & Graphics Inc
Sponsor Pineapple Public Relations
Event Recap
Back to Top of ListRelive the moments that made Augusta State of Tourism memorable. Watch the event recap, browse photos, revisit the presentations, and celebrate the progress that continues to shape Augusta's future as we build excitement for this year's event.
Event Memories Download Photos
Browse photos from the Augusta State of Tourism event.
Destination Augusta View Presentation
Review Destination Augusta's annual tourism presentation and future outlook.
Destination Augusta Watch Now
Watch our annual tourism impact video highlighting Augusta's accomplishments.
Augusta Sports Council View Presentation
Explore Augusta Sports Council's annual sports tourism presentation.
Augusta Sports Council Watch Now
Discover how sports tourism fuels and supports Augusta’s economy.
Award Winners
Back to Top of ListEach year, Destination Augusta proudly recognizes individuals and organizations whose passion, leadership, and partnership strengthen Augusta's tourism industry and community. Meet award recipients and discover the inspiring stories behind each honor through our award winner video series.
2026 Award Winners
President's Award Dr. Deanna Brown Thomas
James Brown's Daughter
Community Spirit Award Leonard "Porkchop" Zimmerman
Local Artist
Tourism Partner of the Year Dylan Pope
Klugo Restaurant Group
President's Award Sean Frantom
Topgolf Augusta
Stay Connected
Back to Top of ListExplore helpful resources, organizations, and tools that support Augusta's tourism community. Learn more about Destination Augusta, Augusta Sports Council, Augusta & Co., and opportunities to stay engaged throughout the year.
FAQs
Back to Top of ListAugusta State of Tourism FAQs
What is Augusta State of Tourism?
Augusta State of Tourism is Destination Augusta's annual community event that celebrates the impact of tourism while highlighting accomplishments from the past year and sharing the exciting future of Augusta.
Who should attend?
Everyone is welcome! Augusta State of Tourism is designed for residents, local businesses, hospitality professionals, tourism partners, elected officials, community organizations, students, and anyone interested in Augusta's continued growth and success.
Why should I attend?
Augusta State of Tourism offers a unique opportunity to hear directly from local leaders, celebrate community accomplishments, and learn about the projects, partnerships, and investments shaping Augusta's future. Whether you're a business owner, resident, community partner, or simply passionate about Augusta, you'll gain valuable insights into the impact of tourism on our community.
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When is Augusta State of Tourism?
Augusta State of Tourism will take place in November 2027. Stay tuned for more details to come!
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Where is the event held?
The event will be held at the Augusta Marriott at the Convention Center, located along the Savannah River in downtown Augusta.
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Where should I park?
Parking is available in the Reynolds Street Parking Deck, conveniently located across the street from the Augusta Marriott at the Convention Center.
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How much does it cost to attend?
Tickets are $40 per person and can be purchased online in advance.
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What is included with my ticket?
Your ticket includes admission to Augusta State of Tourism, heavy hors d'oeuvres, and a complimentary drink ticket. Additional beverages will be available for purchase during the event.
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What can I expect during the program?
Attendees will enjoy an afternoon of destination updates, tourism and sports tourism highlights, featured speakers, community award recognitions, and networking with leaders from across Augusta. You'll also learn about the exciting projects and initiatives shaping Augusta's future.
Are sponsorship opportunities available?
Yes. Businesses and organizations can support Augusta State of Tourism through a variety of sponsorship opportunities that provide valuable community visibility and networking benefits. Visit the Sponsorship section of this page or contact our team to learn more.
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Who should I contact if I have questions?
If you have questions about registration, sponsorships, or the event, please contact the Destination Augusta team. We're happy to help and look forward to welcoming you to Augusta State of Tourism.
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